Music Video Review

Justin Bieber - 'Beauty And A Beat' ft Nicki Minaj

 Normal artists like to premiere their new videos through TV shows, music channels or even radio stations. However, Justin Bieber takes the release of his brand new music video to a completely different level...The young star played a prank on all his fans by announcing his laptop had been stolen and personal footage had been released by a hacker (although this impressive stunt was just leading up to the release of his new single 'Beauty And A Beat')
 Even though the release of Justin's video was particularly clever, the music video itself is also very unique ; giving a whole different view towards the music industry. 'Beauty And A Beat' has a DIY look about it as most of the video is personally shot by the one and only Justin Bieber. Throughout the video, the camera is constantly being turned around to face the star as he walks around an eventful pool party which includes dancers and even synchronized swimmers. However, at the beginning of the video, you can tell the type of prank Justin was trying to set up as a few clips of exclusive video footage is shown before the music kicks in and the official video starts.
 Many typical music videos are known for how high-budget they are and their clever effects however for Justin's new video, this doesn't seem to be the case. Justin continues to film the video with an  ordinary camera and films like a typical home or blogger's video would be shot. During the video, Justin continues to sing his new track until he reaches Nicki Minaj by the pool who does a short rap before he starts singing again. The video doesn't include any acting like normal music videos would, just the star smiling which is exactly how his fans aprove of him! Even though the video is quite out of the ordinary, Justin does include one thing which is quite normal to be witnessed in his previous videos; his dancing.
 This intelligent and original idea definitely shows off how creative some artists can be. Especially as the video was written, directed and filmed by Justin, no one can deney that the boy has talent. The song itself is very catchy and with a fantastic video like that, it's no wonder it already has over 20 million views in it's first week of release!